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In this chapter, the authors examine the approach of the Consortium national de formation en santé (CNFS) in the area of the active offer of health care and social services in French, in light of ideas from strategic analysis. We will look at the steps the CNFS has taken with regard to a consortium of Francophone post-secondary institutions offering programs in the area of health and social services, to design and share resources to prepare Francophone professionals to take up the challenge of improving access to French-language services in minority settings. In response to a recommendation made in an evaluation report in 2008, the CNFS has undertaken a process to prepare graduates of its post-secondary programs to become ambassadors who are prepared to improve access to safe, quality services for Francophone communities in minority settings. Readers will learn about an actor-centred strategy enabling professionals to provide active offer of services in French. Readers will also learn about the series of challenges, issues, and ideas for action that occur as resources are developed. Because the process is dynamic we conclude by introducing some of the measures now being developed or implemented. Key Words: language and health, issues and challenges of active offer, quality and safety of care, actor, strategy, commitment, education and training.

Chapter 2